About Our Founder, Liz Potenzano

Liz is the founder of EP Marketing, a creative marketing studio rooted in storytelling, authenticity, and helping brands stand out in a meaningful way. Her passion for homes, design, and creativity started early. From interior design and architecture to color palettes and floor plans, she has always been fascinated by the way spaces make people feel and the stories they tell.

Raised by hardworking small business owners in New Jersey, Liz grew up seeing firsthand the dedication it takes to build something from the ground up. That experience shaped her work ethic and inspired her passion for supporting entrepreneurs and helping people grow businesses they truly care about.

After beginning her career at media agencies Havas Media and RPA, Liz spent nearly four years at Compass, the nation's leading real estate brokerage, where she discovered the perfect blend of her interests. She fell in love with helping agents tell the story of not only the homes they were selling, but also the story of who they were as individuals and brands. Through that experience, she recognized a need for more authentic and personalized marketing within the industry, which ultimately led her to start EP Marketing.

Today, Liz specializes in creating custom content, social media strategies, and newsletters that feel personal and distinctive. Rather than following trends or relying on one-size-fits-all templates, she pulls inspiration from architecture, interior design, fashion, and lifestyle brands to create marketing that feels elevated yet approachable.

Now based in Southern California, Liz finds inspiration everywhere, from beautiful homes and local coffee shops to beach days and time outdoors. She believes the best marketing creates connection, and her goal is simple: help clients tell their stories in a way that feels true to who they are and keeps them top of mind long after the first impression.


Behind the Logo

The Door

The door in EP Marketing’s logo represents first impressions —just as a door welcomes you into a home, your marketing welcomes potential clients to your business.

The Palm

The palm leaf in EP Marketing’s logo is inspired by the banana tree from Liz’s childhood home, honoring her father’s irrigation business and his lifelong passion of nurturing plants.